The company's principals each bring a unique skill set to the table, combining successful careers in film, television, photography, advertising, marketing, and public relations.

Rob Wilson's work directing for network television, especially on travel and lifestyle shows, gave him a deep respect for the art of the innkeeper and a talent for visually portraying the magic qualities of special places. His technical experience in television now carries over to his role as Creative Director and the development of LUX-HDA (high definition art) and DIGITAL SIGNAGE CONTENT.

Julian Siminski's long experience in international public relations, advertising and marketing gave him a rare talent for evoking a client's best qualities.

Art and travel have been lifelong passions for both, and LUX emerged almost organically from their partnership, which began in television and film production in 1984.

They started actively creating custom artwork for clients on a freelance basis in 2004. In 2005 they signed their first artists, and have expanded their business to represent dozens of fine artists in all mediums around the globe, as well as creating strategic partnerships with leading technology companies, manufacturers and systems integrators.

Our name "LUX" is from the Latin for light. It is also a family name from Alsace-Lorraine, as well as the scientific unit of illuminance and luminous emittance, reflecting our mission of merging traditional art and cutting-edge technology, presenting the best of the old and the best of the new, through the timeless medium of light.

The Principals

Rob Wilson

Creative Director
rob@luxart.us

Rob Wilson has been taking pictures all his life. He studied photography at Stanford University and with Ansel Adams, and film production at the Columbia Graduate School of Journalism in New York and at the Center for Advanced Film Studies at the American Film Institute.

He has been a television director (DGA) for 20 years, winning the prestigious Emmy and the Cable Ace Awards. He was the series director of Discovery’s “Great Country Inns” and “Dream Living” and directed Robin Leach in “Lifestyles.” He worked for many years as director for Disney television, most recently as the DGA Director for 32 episodes of Disney's "Inside/Out" and network specials for Disney Marketing worldwide.

Rob’s directing work has been distinguished by his talent for eliciting the uniqueness of a place and portraying it in stunning visuals. With LUX, he brings that talent to a new medium, developing LUX-HDA and LUXART Digital Signage Content.

Julian Siminski

Director of Sales & Marketing
julian@luxart.us

Julian Siminski studied photography and art at the State University of New York at Buffalo, and Landscape Architecture, Set Design, Drawing, Art History and Art Collecting at UCLA.

Julian has a strong background in international public relations, advertising and marketing. He was the Director of Public Relations & Advertising for Brando Crespi & Associates (Los Angeles, Rome, Paris, Rio de Janeiro). He held the same position with JDI Communications in Los Angeles. He ran his own agency, JS/P.R., for ten years. His clients have included the Italian Trade Commission, Gianni Versace, Fendi, GianFranco Ferre, Laura Biagiotti, Pratesi Linens, Smallbone Kitchens (London), Thermador and Honda of North America.

Julian is an active supporter of Los Angeles and West Hollywood arts and culture, and has served as a member of the Board of Directors of the West Hollywood Chamber of Commerce.

Recent Clients

Digital Signage, Content